From versatile magnetic cases to seamless screen protection and precision styluses, ESR’s latest lineup helps users to enhance their iPad experience—anywhere, anytime
WILMINGTON, Del., March 12, 2025 /PRNewswire/ — ESR, a leading brand of mobile accessories, today introduced a comprehensive lineup of cases and accessories designed to enhance productivity, creativity, and protection for Apple’s newly unveiled iPad models. Tailored for students, young professionals, and creators, these accessories combine versatility, durability, and intuitive design to deliver a seamless user experience.
Unleash the Full Power of iPad
“At ESR, innovation is driven by our mission of making technology effortlessly fit into every aspect of daily life,” said Tim Wu, CEO of ESR. “With our latest lineup of iPad accessories, we’re reimagining versatility—delivering accessories that seamlessly integrate into any scenario, whether for study, work, or entertainment. Designed for a new generation of users, this new lineup enhances the iPad experience, ensuring creativity, productivity, and enjoyment without limits.”
A Versatile Way to Play and Explore More
Inspired by the innovation of the Red Dot Award-winning Shift Magnetic Case, ESR has introduced the Flip Magnetic Case (Pencil Holder)—a streamlined take on premium versatility at an affordable price. Designed for adaptability, it offers 45° and 60° viewing modes and a 25° writing mode, ensuring the perfect angle for any task. The ultra-stable magnetic stand rests solidly on any surface—sofa, bed, desk, or lap—while the innovative foldable upright stand enables effortless vertical browsing. A built-in pencil holder keeps the stylus within reach, making it ideal for creatives on the go.
For those seeking the ultimate in multi-mode flexibility, the Shift Magnetic Case is the world’s first case to support six use modes with nine stable viewing angles for writing, watching, and more. It adjusts easily among a choice of portrait and landscape modes, raised screen viewing, and even fridge mounting. Its detachable, lightweight back case ensures effortless switching between modes while providing all-around protection.
An Effortless Way to Apply and Protect
ESR transformed the screen protection experience with its industry-first frame applicator in 2016 and has since become the trusted choice of millions of users worldwide. In 2024, ESR refined this innovation, creating the UltraFit Screen Protector series, originally for the iPhone and now available for iPad. The UltraFit series provides an advanced solution for effortless installation and unparalleled dust and bubble removal, setting a new standard for iPad protection.
The ESR UltraFit Classic Screen Protector offers the easiest installation together with enhanced protection against scratches and daily wear, at double the strength of standard screen protectors. Designed for quick and precise installation, its innovative two-step application ensures a bubble-free, dust-free fit every time. The built-in dust removal strip further guarantees flawless coverage, keeping the iPad’s display crystal clear. With this screen protector, iPads are safeguarded with both ease and confidence.
A Smarter Way to Create with Ease
Following its successful debut at CES 2025, the ESR Geo Digital Pencil is the first third-party stylus designed after the Apple Pencil Pro with seamless Apple-certified Find My integration. The Geo Digital Pencil combines unmatched precision with peace of mind, ensuring users will never lose track of their stylus. Bluetooth connectivity enables customizable shortcuts and real-time battery status monitoring, providing even greater control and convenience. With ultra-fast USB-C charging, it offers up to 12 hours of continuous use with just a 30-minute charge. Featuring tilt sensitivity, palm rejection, and a 1.5mm fine tip, it provides an incredibly natural writing and drawing experience.
For an even more immersive creative experience, the ESR Paper-Feel Magnetic Screen Protector provides a paper-like texture for a natural drawing experience, with magnetic attachment for easy use and over 10,000 reuses. When paired with the Geo Digital Pencil, this duo creates a seamless, natural-feeling creative setup, making it the ideal combination for creatives seeking precision and ease.
A Complete Way to Boost Productivity
Transforming the iPad into a high-performance workstation, the ESR Rebound Magnetic Keyboard Case 360 combines a secure magnetic stand with a detachable back case and multiple viewing angles, including both vertical and horizontal stand modes. Its intuitive design includes a multifunctional trackpad with full gesture support for precise navigation, while the responsive scissor-switch keys provide a comfortable and accurate typing experience. To enhance usability in any lighting condition, the keyboard features three adjustable backlighting levels with 12 vibrant color options. With a focus on seamless transitions between work and play, this case redefines portable productivity.
As a lightweight and practical alternative to the 360 version, the Rebound Magnetic Keyboard Case provides a fixed-angle magnetic stand for everyday productivity, ensuring a reliable and efficient typing experience.
Pricing and Availability
- The Flip Magnetic Case is available in 7 colors, compatible with iPad 11, iPad Air 11, and iPad Air 13, starting from $22.99, while the Shift Magnetic Case is priced from $39.99.
- The UltraFit Classic Screen Protector starts at $15.99, and the Paper-Feel Magnetic Screen Protector is available starting from $13.99.
- The ESR Geo Digital Pencil is available in white, black, and pink and is priced at $29.99, while offering compatibility with all iPad models released in 2018 and later.
- The Rebound Magnetic Keyboard Case 360 is compatible with iPad Air 11 and iPad Air 13, starting from $104.99, while the standard Rebound Magnetic Keyboard Case is compatible with iPad 11, iPad Air 11, and Air 13, pricing starting from $89.99.
The full press kit can be found Here. Discover ESR’s full range of innovative iPad accessories on Amazon or directly through ESR’s official website.
About ESR: Trusted for 16 Years
Founded in 2009, and now with a user base of over 100 million people worldwide, ESR is a leading brand of mobile accessories and the #1 brand for MagSafe accessories. From cases that do more than protect to wireless chargers that reimagine what’s possible with MagSafe, we’re on a mission to make tech easier to use. To stay updated on the latest news and product launches around ESR, please visit www.esrtech.com or follow ESR’s social media on X, Instagram, and Facebook.