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HONG KONG, May 14, 2025 /PRNewswire/ — Allianz Partners, a world leader in insurance and assistance services, is excited to announce the inaugural launch of the Allianz Partners Travel Index 2025, providing valuable insights into the evolving travel landscape. A recent survey conducted with Kantar Consumer Link, which surveyed 500 Hong Kong respondents, revealed key trends and concerns among Hong Kong travellers.
Passion for Travel Prevails Despite Budget Constraints
As travel spending faces new challenges, 81% of APAC travellers cite financial constraints as their primary reason for not travelling, a sentiment echoed by 78% of Hong Kong respondents. Despite these hurdles, 90% of locals plan to travel this year, underscoring a persistent desire to rest, relax and enjoy cultural experiences. Notably, retail therapy has gained significant traction among Hong Kong travellers, reflecting a preference that surpasses trends in other regions.
Heightened Travel Concerns
Hong Kong travellers are increasingly prioritising personal safety and risk management, more so than many APAC peers. Traditional worries about illness remain prevalent, but new concerns weigh on travellers’ mind. The survey reveals that 53% of travellers are now anxious about personal safety, 52% are concerned about extreme weather, and 53% worry about falling ill. Consequently, the risk of losing travel documents is cited as a higher concern by 43% of respondents compared to the APAC average of 31%. This evolving risk landscape necessitates a proactive approach to travel insurance, with 90% of respondents indicating that purchasing insurance is essential for peace of mind and protection against unforeseen events.
The Heavy Impact of Social Media
Social media is reshaping how Hong Kong travellers plan and manage risks. The survey reveals that 50% of respondents now rely on social media for travel planning, a figure that surpasses other countries, with YouTube being the most trusted platform for recommendations (77%). However, a disconnect persists, especially in Hong Kong, as only 35% utilise apps for travel alerts or safety advice in contrast to the APAC average of 38%, emphasising the need for improved resources that bridge inspiration with practical preparation.
Preference for Bite-Sized & Family Getaways
Hong Kong travellers are opting for shorter, more frequent trips, with the average getaway lasting 5-8 days and a budget of approximately US$1,780, slightly higher than that of neighbouring countries. Intra-Asia travel remains the top choice for 50% of respondents, with most travellers planning their trips in less than three months. This trend towards spontaneity in travel underscores the importance of preparation, as 46% of travellers express concerns about flight delays and 40% prepare for potential luggage issues.
Family travel also continues to gain momentum, with 51% of respondents travelling with partners or spouses and 29% with family including children, compared to 9% of solo travellers. This also aligns with overall APAC data trends.
Comments from Vinay Surana, Managing Director of Asia Pacific, Middle East & Africa, Allianz Partners Hong Kong
“It is reassuring to see that 90% of Hong Kong travellers recognise the importance of securing travel insurance, prioritising it over non-essential items. Despite financial constraints and concerns, travel remains an essential part of life in Hong Kong. With the peak mid-year holidays approaching, we expect that travel demand will remain high across age groups and will continue throughout the rest of the year. Our customers value efficiency and versatility, and as Allianz Partners launches the Travel Index, we are dedicated to empowering them with the knowledge and tools needed to navigate the evolving risk landscape. By merging local insights with global trends, we aim to redefine travel protection and enhance the overall travel experience.”
Comments from Greg Plifka, Managing Director, Allianz Partners Hong Kong
“Our 2025 Travel Index reveals Hong Kong travellers are taking shorter, more spontaneous trips while demanding greater protection. With 90% now seeing insurance as essential, we recognise this as both a responsibility and an opportunity to provide further integrated services. Allianz Partners will continue to innovate our travel solutions in response to Hong Kong travellers’ behaviours, empowering them to confidently travel the world.”
About the Allianz Travel Index 2025
Allianz Partners commissioned Kantar Consumer Link to conduct an online survey of 500 Hong Kong adults between 10-16 Feb 2025. The same survey is also conducted in a few Asia Pacific markets including Australia, New Zealand, Mainland China, Hong Kong, India and Japan.
About The Travel Index
Launching in Asia Pacific for the first time in 2025, The Allianz Partners Travel Index now contributes to a suite of consumer data from over 20,000 consumers in Asia Pacific, USA, Canada, and Europe. By combining the insights of the Allianz Partners Asia Pacific Travel Index with our global counterparts we gain a unique worldwide perspective on the traveller landscape enabling us to identify emerging global trends, and effectively respond to shifts in consumer preferences.
About Allianz Partners
Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance. Our products are embedded seamlessly into our partners’ businesses, sold through intermediary channels or directly to customers through the Allianz brand. Present in over 75 countries, our 21,900 employees speak 70 languages, handle over 72.5 million cases each year, and are motivated to go the extra mile to offer assistance to our customers around the world.
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